A guideline to social selling and talking about yourself.
We know companies need a sales pitch and brand, but it turns out You might even be a more effective tool in the marketing strategy than the brands own advertising. An employee with a strong presence on social media will reach far more people and create a deeper relationship and associations to customers than paid advertising ever could.
This means that no matter if you are an employee, freelancer, entrepreneur or running a big company personal branding is important.
A business has to be able to answer “Why do I need you?”. A person has to answer “Why should I care to listen to you?”. You answer that question with a really great story. I recollect hearing Michelle Obama saying something along the lines of “The future belongs to storytellers.”. If she didn’t, then now it’s what I said.
In a way, storytelling is the most human activity. Before the written word there were only stories and when us humans started to write, we wrote down the stories that had been told for generations with impressive detail. In such credible detail that older books have been used for genealogy and people to this day debate whether evolution theory or creationist theory is correct! Stories, fairytales or songs have always captured the human minds imagination, attention and memory. We connect through storytelling, in a sense our brains never left the campfire.
The Story Arch
This leads us to the art of storytelling. Every good story follows a story arc that goes roughly like this:
- Start from the beginning.
Start your story off with a beginning, where you were before you became what/who you are today. I grew up with a psychologist mom so I always end up going back to my childhood, haha. Get. Used. To. It.
- The obstacle
Then there is an incident or trigger. Perhaps a challenge, an experience of being new at something or an event or thing that didn’t go as you planned it to. This is when you build a relationship with other humans by showing you are also human (surprise!). So rather than being ashamed of your obstacles or failures, wear them proudly on your sleeve and tell others so you can help them too.
- The becoming
Of course, exactly as readers or viewers of any book or movie, at this point of the story, your audience is now at their tippy-toes concerned with how it went. So, now you tell them how you overcame this obstacle.
4. Expert level unlocked
You finish your story off by highlighting lessons you learned or skills you honed from this experience and conclude affirming why you are now a …. wait, what is it that you were?
The most difficult part is often the start and end to a story. Here are some suggestions to get your head going on how to brand yourself:
- I am now a [title] and help [customer] with [problem] so that they can [actual goal of their business/life]
- Go to for [service] to [specific customer] in [industry]
- Expert in [your field]
- able to help [customer segment] with [specific knowledge]
- Experienced [title] eager to [something you love contributing with at work]
If you found this post useful please comment, like & share. What is the hard part for you when you have to talk about yourself?